[2020] VISUAL RESEARCH + TREATMENT / BID DESIGN

Big Rad Wolf, a new documentary series from Vice Studios, takes an unvarnished look back at the rise and fall of a company that defined a generation: American Apparel. Built from the ground up by CEO Dov Charney and a team of young, bright, hungry employees, American Apparel charged into the marketplace with controversial advertising and a message of social change. But financial mismanagement and reports of inappropriate behavior torpedoed the company and disillusioned its work force. Big Rad Wolf pieces together American Apparel’s history -- good, bad, and ugly -- as told by the people who lived it.